VIP DINNER at MICHAEL DAVID WINERY

Wednesday June 26th, 2019

6:00pm Reception, Dinner at 7:00pm

Join us at MICHAEL DAVID WINERY to network with VIP attendees, speakers and key members of the Lodi wine industry to kick off the fourth annual Lodi Vineyard and Wine Economics Symposium. An elegant dinner prepared by the Wine & Roses culinary team. Dinner is an additional $150 per person (not included in conference registration).

LODI VINEYARD AND WINES SYMPOSIUM

Wines and Roses Conference Center – Lodi, California

8:00 a.m. – 8:30 a.m. REGISTRATION AND CONTINENTAL BREAKFAST

8:30 a.m. – 8:45 a.m. WELCOME AND INTRODUCTIONS

Eric Jorgensen, president, Wine Business Communications

Stuart Spencer, executive director, Lodi Winegrape Commission

8:45 a.m. – 9:30 a.m. ECONOMIC TRENDS DRIVING THE GREATER LODI AG REGION

The Fourth Annual Lodi Vineyard and Wine Economics Symposium will open with results from the 2019 Survey of Vineyard Economics Issues and Trends in Lodi.

Brad Alderson, wine industry veteran and advisor

9:30 a.m. – 10:15 a.m. THE CONTINUING EVOLUTION OF THE WINE MARKET

Larger wineries come to Lodi for their lower priced wines: How to get unstuck from the under $10 market and how to choose better partners. Total beverage alcohol sales will be reviewed, including imports and exports.

Jon Moramarco, managing partner, bw166 LCC

10:15 a.m. – 10:45 a.m. NETWORKING BREAK

10:45 a.m. – 11:45 a.m. THE ART OF NEGOTIATION

What are the stepping stones for growers to increase prices? What are some of the best practices for communicating with buyers and the media? This session’s discussion will seek to answer these questions and present a wide range of other topics and tools to help you become not just a grape grower, but a wine grower.

Randy Caparoso, editor-at-large, The Somm Journal; contributing editor, The Tasting Panel; editor, Lodiwine.com – moderator

Scott Gerien, Esq., partner, Dickenson, Peatman & Fogarty

Robb Felder, director, Grower Relations, Trinchero Family Estates

Dr. Jan Krupp, proprietor, Krupp Brothers Winery (formerly owned Stagecoach Vineyards)

Jeff Pisoni, winemaker, Pisoni Vineyards

Ann Kraemer, vineyard manager, Shake Ridge Ranch

11:45 a.m. – 1:00 p.m. LUNCH

1:00 p.m. – 1:45 p.m. HOW CAN LODI BETTER COMPETE IN THE E-COMMERCE MARKETPLACE

How do you create an online experience that’s on-brand and tells your story, while focusing on e-commerce sales and nurturing your wine club? Editor Andrew Adams will dive into DTC insights, overall market statistics, and some of the new tools Wines Vines Analytics has built—all help winery owners make informed decisions. Geni Whitehouse will discuss the biggest technology challenges in automation and how to choose the right software for your business, while Meg Barkley from Clif Family Winery will tell her story of building a brand, generating a buzz and how to get people through the door.

Andrew Adams, editor, Wines Vines Analytics – moderator

Geni Whitehouse CPA, Brotemarkle Davis & Co, Lecturer, Wine Business at Sonoma State, WISE Academy Instructor

Meg Barkley, director, Experience and Partnerships, Clif Family Winery

Aubrey Terrazas, co-founder, OMvino

1:45 p.m. – 2:30 p.m. HOW LODI WINES RELATE TO THE BIG PICTURE OF CALIFORNIA WINES?

Jim Gordon, editor-at-large, Wine Business Monthly

Jennifer Estevez, advanced sommelier, CMS, VennClub.com; founder, OMvino

2:30 p.m. – 3:30 p.m. COST CONTAINMENT, LABOR AND MECHANIZATION: HOW TO KEEP YOUR BUSINESS PROFITABLE

There are a number of measures you can take to keep your vineyard and/or winery on track as a business. This session will look at strategies, tools and other options to consider when planning for the future of your business. Panelists will also debate whether premiumization is a strategy, and which companies can use it to reach new heights.

Craig Ledbetter, partner, Vino Farms – moderator

Rodney Schatz, owner, Peltier Winery

Jeremy Murdock, staff research associate – cost studies, UC Agricultural Issues Center

Justin Leigon, viticulturist, Pina Vineyard Management

3:30 p.m. – 4:30 p.m. WINE RECEPTION

ADVISORY BOARD

SPEAKERS