LODI VINEYARD AND WINE ECONOMICS SYMPOSIUM
The economic and financial conference for growers and wineries in Lodi and surrounding regions.
VIP Dinner at Michael David Winery – June 26, 2019
Wine and Roses Conference Center – June 27, 2019
Sponsorship information: Contact Waunice at email@example.com
VIP DINNER at MICHAEL DAVID WINERY
Wednesday June 26th, 2019
6:00pm Reception, Dinner at 7:00pm
Join us at MICHAEL DAVID WINERY to network with VIP attendees, speakers and key members of the Lodi wine industry to kick off the fourth annual Lodi Vineyard and Wine Economics Symposium. An elegant dinner prepared by the Wine & Roses culinary team. Dinner is an additional $150 per person (not included in conference registration).
LODI VINEYARD AND WINES SYMPOSIUM
Wines and Roses Conference Center – Lodi, California
8:00 a.m. – 8:30 a.m. REGISTRATION AND CONTINENTAL BREAKFAST
8:30 a.m. – 8:45 a.m. WELCOME AND INTRODUCTIONS
Eric Jorgensen, president, Wine Business Communications
Stuart Spencer, executive director, Lodi Winegrape Commission
8:45 a.m. – 9:30 a.m. ECONOMIC TRENDS DRIVING THE GREATER LODI AG REGION
The Fourth Annual Lodi Vineyard and Wine Economics Symposium will open with results from the 2019 Survey of Vineyard Economics Issues and Trends in Lodi.
Brad Alderson, wine industry veteran and advisor
9:30 a.m. – 10:15 a.m. THE CONTINUING EVOLUTION OF THE WINE MARKET
Larger wineries come to Lodi for their lower priced wines: How to get unstuck from the under $10 market and how to choose better partners. Total beverage alcohol sales will be reviewed, including imports and exports.
Jon Moramarco, managing partner, bw166 LCC
10:15 a.m. – 10:45 a.m. NETWORKING BREAK
10:45 a.m. – 11:45 a.m. THE ART OF NEGOTIATION
What are the stepping stones for growers to increase prices? What are some of the best practices for communicating with buyers and the media? This session’s discussion will seek to answer these questions and present a wide range of other topics and tools to help you become not just a grape grower, but a wine grower.
Randy Caparoso, editor-at-large, The Somm Journal; contributing editor, The Tasting Panel; editor, Lodiwine.com – moderator
Scott Gerien, Esq., partner, Dickenson, Peatman & Fogarty
Robb Felder, director, Grower Relations, Trinchero Family Estates
Dr. Jan Krupp, proprietor, Krupp Brothers Winery (formerly owned Stagecoach Vineyards)
Jeff Pisoni, winemaker, Pisoni Vineyards
Ann Kraemer, vineyard manager, Shake Ridge Ranch
11:45 a.m. – 1:00 p.m. LUNCH
1:00 p.m. – 1:45 p.m. HOW CAN LODI BETTER COMPETE IN THE E-COMMERCE MARKETPLACE
How do you create an online experience that’s on-brand and tells your story, while focusing on e-commerce sales and nurturing your wine club? Editor Andrew Adams will dive into DTC insights, overall market statistics, and some of the new tools Wines Vines Analytics has built—all help winery owners make informed decisions. Geni Whitehouse will discuss the biggest technology challenges in automation and how to choose the right software for your business, while Meg Barkley from Clif Family Winery will tell her story of building a brand, generating a buzz and how to get people through the door.
Andrew Adams, editor, Wines Vines Analytics – moderator
Geni Whitehouse CPA, Brotemarkle Davis & Co, Lecturer, Wine Business at Sonoma State, WISE Academy Instructor
Meg Barkley, director, Experience and Partnerships, Clif Family Winery
Aubrey Terrazas, co-founder, OMvino
1:45 p.m. – 2:30 p.m. HOW LODI WINES RELATE TO THE BIG PICTURE OF CALIFORNIA WINES?
Jim Gordon, editor-at-large, Wine Business Monthly
Jennifer Estevez, advanced sommelier, CMS, VennClub.com; founder, OMvino
2:30 p.m. – 3:30 p.m. COST CONTAINMENT, LABOR AND MECHANIZATION: HOW TO KEEP YOUR BUSINESS PROFITABLE
There are a number of measures you can take to keep your vineyard and/or winery on track as a business. This session will look at strategies, tools and other options to consider when planning for the future of your business. Panelists will also debate whether premiumization is a strategy, and which companies can use it to reach new heights.
Craig Ledbetter, partner, Vino Farms – moderator
Rodney Schatz, owner, Peltier Winery
Additional speakers to be announced
3:30 p.m. – 4:30 p.m. WINE RECEPTION
wine and winery consultant
Learn More About Brad
Lodi Grape Growers
Learn More About Amy
Lodi Winegrape Commission
Learn More About Stephanie
Learn More About Bruce
Vino Farms, LLC
Learn More About Craig
Learn More About Clifford
Learn More About Galen
Lodi Winegrape Commission
Learn More About Stuart